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Supply chain logistics — getting components and eventually finished products from A to B to C — is one of the most critical parts of running a business, not least because it is one of the most complex, involving dozens of companies, hundreds of combinations and permutations, accounting for world events outside of your business, a lot of people hours to figure it all out. Today, a startup called 7bridges that is aiming to simplify that by way of an AI-based automation platform — it ingests a company’s supply chain, operating and logistics data to present a user with optimized recommendations for how to move goods — is announcing $17 million in new funding, a sign of the demand in the market to address and fix how supply chains work.
