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Snap today announced a multi-year deal with Universal Music Group, one of the largest music companies in the world. From Queen to Justin Bieber, users can clip songs from the expansive UMG catalog to use in their Snaps and on Spotlight, the app’s TikTok competitor. This announcement comes after Snapchat added its Sounds feature in October, which lets users enhance their Snaps with music that Snap has licensed. Snap says that since then, over 521 million videos have been created using Sounds, which have been viewed over 31 billion times.
