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It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand.
Upon migration to Medina, the direction of the Qibla continued to be Jerusalem, although it was then physically impossible for one to also face the Ka’ba, as Medina is north of Makkah.
