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Sam Rosenblum never imagined he would work at a crypto-focused investment firm. A Southern California native who spent a “large portion of my life outdoors in the sun, playing sports and hanging out with friends,” crypto was not technically a thing until he was in college at UCLA. Stints at the DOJ and as an analyst for a business consulting firm followed, but it was a subsequent year spent with Visa that opened his eyes to the burgeoning world of digital assets — so much so that when Coinbase began a recruiting push to pull in Rosenblum and some of his colleagues in 2014, two years after Coinbase was founded, he jumped at the opportunity.
