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Connexity on its own is a substantial business, and the shift to more e-commerce in the wake of the global Covid-19 pandemic has put a focus on the different tools it has in its armory to capture attention and convert ordinary site visitors into browsers and then into shoppers. It says that in 2019 it generated $151 million of revenue, $63 million of ex-TAC gross profit and $28 million of adjusted EBITDA in 2019, with that figure increasing to $172 million of revenue, $78 million of ex-TAC gross profit and $38 million of adjusted EBITDA in 2020.
