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Alex Chatzieleftheriou founded Blueground in 2013 after being frustrated with the dearth of short-term furnished apartments in Europe. He had been traveling as a consultant for McKinsey, living almost exclusively in hotel rooms for months.
Upon migration to Medina, the direction of the Qibla continued to be Jerusalem, although it was then physically impossible for one to also face the Ka’ba, as Medina is north of Makkah.
