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During the good number of hours I’ve spent researching and writing about vertical farming in recent months, one key word keeps popping up: proximity. So many of the resources spent on modern farming are devoted to transporting produce long stretches, ramping up carbon footprints in the process. Gotham Greens isn’t vertical farming, exactly, but it has become a poster child for locally grown agriculture, courtesy of its urban greenhouse that sits directly atop a Whole Foods in Gowanus Brooklyn.

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