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Millennial consumers are emerging as a key demographic in the insurance market, and today a Swedish startup that’s building a business catering specifically to their needs and priorities is announcing a round of funding to fuel its growth. Hedvig, a neo-insurer that provides property, travel, contents, and accident insurance geared to the lifestyles of younger adults — it also has a “clumsiness” policy, and a portion of profits is donated to charity — has raised $45 million in a Series B round of funding.
