www.techcrunch.com
Because of the unpredictable nature of the fashion industry, fashion brands often have to ‘guestimate’ demand for their products, and if they get that demand wrong, they have to deal with the wasted inventory. All too often clothes end up being incinerated unnecessarily, adding to their environmental impact. UK startup Purple Dot has an ecommerce ‘waitlist and pre-order’ platform, allowing fashion brands to only produce the exact volume of goods ordered, thereby cutting down waste.
