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The SaaS revolution began in 1999 when Marc Benioff founded Salesforce.com. Salesforce went public in 2004 after achieving $96 million in annual sales. Sixteen years later, it was added to the Dow Jones Industrial Average after reporting revenues of $17.1 billion in fiscal 2020. SaaS is no longer a revolutionary concept. It’s been embraced as a foundational IT building block within companies of all sizes, industries and geographies.
