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TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of “brand safety,” and the launch of several new and interactive ad formats, ranging from clickable stickers to choose-your-own-adventure ads to “super likes” and more. The additions, the company says, will make TikTok’s advertising more interactive and creative, much like the TikTok experience itself.
