JW Player raises $100M to build subscriptions and other monetization tools around its video software
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JW Player, a very early mover in the market for online video technology — it powered YouTube’s first video player, before Google acquired it and it built its own — has long been profitable through a business model of providing one-to-many video streaming tools to publishers and others that want to bring video into their own online experiences, without building the technology from the ground up, nor being beholden to companies that might themselves profit from the videos and the customer data that is generated through video views.
