The cartoon gorilla that taught a generation to not click ‘download’

Turns out, that was the big problem. Bonzi wasn’t your friend; it was malware, and it was released at the perfect time. Following the burst of the dot com bubble, investors pulled their money from the web and online companies needed a new way to profit. In response, the internet turned into an advertising ecosystem, with pop-up ads taking over browsers. At the same time, new users were flocking to the internet without any idea what was safe to click on and download. Cute virtual assistants, like Microsoft Bob and Clippy, were designed to fill in those knowledge gaps, becoming your friendly guides to the internet. 

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